2025 Data Report
OnlyFans Subscriber Retention & Churn Analysis
Analysis of subscriber retention rates, churn patterns, and renewal behavior on OnlyFans across different creator tiers.
Updated October 30, 2025
Success
Key Findings
73%
Monthly Retention
Platform average
27%
Monthly Churn
Non-renewal rate
4.2
Months Average Tenure
Subscriber lifetime
Retention Metrics Overview
Subscriber retention directly impacts creator revenue sustainability. This analysis examines renewal rates, churn patterns, and factors influencing long-term subscriber relationships.
Retention by Price Point
Monthly retention rates by subscription price:
| Price Tier | Month 1 Retention | Month 3 Retention | Month 6 Retention | Avg Lifetime |
|---|---|---|---|---|
| Free (PPV) | 45% | 28% | 18% | 2.1 months |
| $4.99-$7.99 | 78% | 62% | 48% | 4.8 months |
| $9.99-$14.99 | 82% | 71% | 58% | 5.6 months |
| $19.99+ | 88% | 79% | 68% | 7.2 months |
Methodology & Data Sources
Data Collection Period: January - September 2025
Sample Size: Subscription data from 50,000+ creators
Sources:
- Creator retention analytics
- Renewal tracking